A very true statement for business.

I recently read another local photographers blog where she put down her competition, and even more directly, the photographer that took her family photos a few months ago!

Anyway, when in business in any industry, it is very important to know that you never know who is reading your public information. However, more importantly, putting down another business is just plain wrong. I understand the need to justify why you are different and to differentiate yourself from the competition, and you can do that without putting down others. It looks tacky and in the end it is just bad juju.

This is an excerpt from a post from a photography board I am on, this woman was recently accepted into the professional forum and did a lot of reading from a professionals standpoint. This is what she had to say about differentiating yourself amongst your competition and putting your competition down:

"So for those of you with websites that have 'about me' pages - if you are saying ANYTHING about your competition - that you are faster, cheaper, better , etc. etc. - can I highly recommend you take it out now! Seriously, you have NO idea how smart that would be until you get into the professional forum and start reading threads.

So this is my reminder: photography isn't like Coke and Pepsi. It's a true community and everyone is interconnected in some way. So putting down your competition now is as stupid as shooting yourself in your foot. I think you'll find that you'll have a hard time with the professional organizations later and that you'll be perceived as a very narrow minded person who cuts down the industry as a whole just to make yourself stand out - that you can't do it with talent so you do it with attacks."